Our Founder

1960-2023

Alexander Hart, the driving force behind our family office, founded the firm out of a passion for offering highly customized wealth solutions beyond traditional financial management. Hart graduated from the London School of Economics (LSE) with a degree in Economics, where he developed a deep understanding of the challenges faced by multi-generational wealth holders. He began his career at Rothschild & Co., a niche financial institution that advises family-owned businesses and high-net-worth individuals.

At Rothschild & Co., Hart gained extensive experience advising clients on succession planning, complex cross-border asset management, and sophisticated wealth structuring. Inspired by the unique needs of the families he worked with, Hart established his boutique advisory firm, which has since grown into our multi-family office. His approach centres on creating holistic, customized strategies that integrate investment management with preserving family culture and values.

With over 20 years of industry experience, Hart has built a team of specialists focused on enhancing financial outcomes and the quality of life for each family member. Under his leadership, our family office has expanded to serve diverse clients, ranging from successful entrepreneurs to families with deep historical roots. Hart's commitment to empowering clients, his deep industry expertise, and his focus on crafting customized legacy solutions make our firm a trusted partner in managing the complexities of family wealth and relationships.

Hart's visionary leadership and enduring values continue to guide our mission, honoring his legacy with every step forward.

Contact Us

Where tradition meets excellence, and where your family's legacy is not just preserved but flourished. Join us on this journey.

info@sobewealth.com
56 Hagenholzstrasse, 8050 Zurich